How far did you think before buying that brand new mascara? People often have very mediocre knowledge about what's really inside their makeup bags, and what are the ingredients used to create beauty. Carcinogens, parabens, sulfates, we've all heard and read these terms—the chemical ingredients that contains in our daily cosmetics. Still, new chemical ingredients arises and passes through animal testings, hurting and killing hundreds and thousands of animals every year. For what reason really? For the safety uses of the customers, the cost, the business.