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Tania is a second year student at the Cégep de Jonquière. She is studying in art and media technology, option publicity. She learns a lot of things about media and publicity. For example, make a brief, doing a pitch to a client, designate professional logos, using social networks, etc. Tania specializes in graphic design.

For the last years, Tania practiced a lot her drawings skills and now she is being pay for doing her passion. She can sell her arts for 200$ each. She had draw a lot for Leucan and she donated 1000$ that she acquired by selling drawings. Tania loves helping people and working in teamwork. She speaks French and she is intermediate-advanced or in English and in Korean.

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  Humans consume more and more because of all the publicity that are done. The strategies that are used to make people buy are better and better. The tendency that is growing so fast right now is the online marketing, but since it is a new strategy people do not use it properly. There are some steps that need to be done to make sure that the campaign will work: the study of the competitors and the market, the name of the brand, the social media chosen and the final evaluation.  

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In publicity, the advertising agencies have to deal with a lot of clients and work really hard to obtain contracts. The most requested skill by theses agencies is the ability to be a good orator. The pitch is the most important aspect of your campaign; learning how to deliver a clear and dynamic presentation is the key to obtaining contracts. No matter how strong an idea is, the way to present it can change its value to the client. To create a good pitch, the preparation and the structure need to be well planned.  

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  Publicity is something that surrounds us in our everyday life, but a lot of people do not understand the process that is behind all of those creations. There are three main aspects in this process which are: finding the problem, exploring ideas and finally, creating the publicity.  

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Create a Logo A logo is a graphic mark (or a symbol) used by commercial enterprises and organizations to promote instant public recognition. Even though logos are just small images, they carry a whole lot of meanings. Logos have a big role, they represent the company. It is important for a company to have a meaningful logo. The procedure to create a logo is outlined in the following six steps: Learn more about the client, brainstorm, choose the colors, test the logo, receive feedback and use a software. Step 1: Learn More About the Client

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Tania is a second year student at the Cégep de Jonquière. She is studying in art and media technology, option publicity. She learns a lot of things about media and publicity. For example, make a brief, doing a pitch to a client, designate professional logos, using social networks, etc.

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