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From a young age, the word “whale” brings to mind the familiar large and robust marine mammal that dominates the open ocean. It’s humongous size and strength makes people believe that this creature is virtually indestructible. Unfortunately, this is not the case. 

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While many millennials use the dating app Tinder to meet new people, conservationists are using Tinder to help Sudan – the world’s last male Northern White rhino – make a “last chance breeding effort” to save his species. An article in the Toronto Star by Tom Udula discusses the aims and reasoning behind the social media campaign to address the potential extinction of the northern white rhino.

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