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Media, is a global tool that has for purpose to share specific content to a targeted group. Media has therefore the power to easily shape and create public opinions among people in society.  However, not all the means used to obtain the desired goal are considered as ethical. In fact, negative outcomes have followed these actions. For example, the idea that “girls’ and women’s value lies in their youth, beauty, and sexuality and not in their capacity as leaders.” (Miss Representation).

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Marketing is a great way of promoting and influencing trends, products and convincing buyers to buy. A specific issue can raise concern on how more and more campaigns are miss leading because of the use of  “white lies” to increase consumer spending. Some famous companies such as Fit Tea, Protein world and many more,  encourage weight loss and promote their products as perfects tools to achieve this goal. Many marketing methods of persuasion used can be easily manipulated to trick the consumer.

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  Are you beach body ready?  

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"Denis Diderot was a French philosopher who studied in economics, mechanical arts, philosophy, politics, religion, and others"(Bbc history). He was mostly known as chief editor  and contributor of the Encyclopédie Dictionnaire raisonné des sciences, des arts et des métiers Tom I - A. Famous for representing the thoughts of the Enlightenments, this book was wrote by numerous contributors and published between 1751 and 1772. Written in French, this Encyclopédie weighs roughly 15 to 20 pounds.

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