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Advertising in political campaigns holds an essential role in democratic elections founded on these principles of public communication. In today’s digital era where broadcasting outlets permeate society, political ads have grown into an ever-more powerful tool with an unprecedented capacity to shape, or tamper with, public opinion. To that effect, it seems as though politicians are willing to go to increasingly greater lengths to get ahead in this race of reputation and image.

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In the hope of a better life, thousands of people leave their country every day. The migrant crisis is a worldwide problem that keeps growing. In this climate of fear and incertitude, people-smuggling, which is defined as “the illegal business of transporting people to a country which they are not authorized to enter as immigrants”, is flourishing. As it can be seen in many countries, such as Mexico and Europe, the business of people-smuggling is growing, creating a new problematic for governments.

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