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The article "Discrimination During Adolescence has lasting effects on body”, published by Northwestern University on Science Daily (September 9th, 2015), addresses a study that links the level of cortisol, a stress hormone released by the body, with the accumulation of perceived discrimination over lifetime. In fact, researchers have followed white and black adolescents from age twelve to 32 by measuring the discrimination they perceive as well as their levels of cortisol for seven days when they became adults.

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At a quick glance, it’s clear to see that this Mr. Clean advertisement reinforces basic gender stereotypes. Mom is cleaning, while dad… Well, we don’t actually know where dad is in this picture. The image depicts a woman and her daughter happily cleaning on what is supposed to be a relaxing day off, Mother’s Day. This advertisement is insinuating that women should always be cleaning and looking after their family, even on their days off or a day that is meant to be celebrating them. It’s a reminder to them that their role in the household is to clean and do housework.

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