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In this advertisement conceived by Gucci, a male stands beside a woman and she pulls her panties down while he is clearly attracted to her.  This ad has been banned in the United Kingdom for degrading women. It is obvious that many elements can shock a lot of individuals and its sexual content is shown in a very unique and special way. The male dominance marked by the young man, the submission presented by the lady and the “G”-shaved monogram near the sex of the female represent the effects that the consumption of the products made by Gucci can create.  

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