Media affects Animal Cruelty

by AmandaMcc on April 2, 2017 - 8:44pm


Social media plays a large role in today’s society. The majority of young adults and actual adults get their news from social Medias such as Facebook, twitter and many more. I, personally, depend heavily on Facebook to get some of my news since everyone post comments or shares an interesting story. This is also how I see just how much animal cruelty stories are posted. Every day I see at least a dozen stories where a poor animal was starved or beaten and killed for no reason.  This is also how many people report animal cruelty cases. John Ingham, from the Sunday Express, wrote an article that was published on March 29 2017 about the rising statistics in animal cruelty reports and investigations. Did you know that Britain was said to be a nation full of animal lovers? Well after hearing these stats you will no longer believe it. The RSPCA stated that their cruelty investigations have risen 5 % last year to an overwhelming number of 149,609. Which according to the charity is more than 400 investigations a day. The calls to the charity rose 4 % to 1.15 million calls. Which is about one call every 27 seconds. That is a lot for a nation that claims to love animals. Ingham believes that the rise could be because more and more people are seeing animal cruelty on social media and reporting to the authorities. But some good news, there were over 744 successful prosecutions and 628 disqualifications.

Some of the horrific cases include a bulldog being thrown down a flight of stairs and being stepped on. Another cases that the RSPCA dealt with a shit-zu being stabbed in the face and then being left to die. Another cruel case was some badgers that dug out a sett (their home) in order to be killed by dogs, this attack was filmed on a cell phone.

However, there were some positives stories. One example was a German – Shepard named Reo, who was found with injuries on her ears and jaws. Once the RSPCA took Reo away, her owner was banned from ever having animals. Roe now has a good home and is thriving. The assistant director of the RSPCA, Dermot Murphy, said that “It never fails to shock me when I look back on the extreme instances of animal cruelty the RSPCA has been called upon to investigate.” Murphy believes that the stats from the previous year shows that humans are not become crueller but are simply less willing to stand by and not act if they believe that an animal is suffering.


Throughout the semester, I have focused on animal cruelty. And I have learned a lot about the injustice and cruelty animals go through. I have also learned that the media itself can have an impact on animal cruelty. For my final research paper I decided to write it on the affect that media coverage on animal cruelty has people. I looked up some interesting articles that have to do with my topic.


The first article is called “Public Response to Media Coverage of Animal Cruelty”. The first academic discipline is philosophy. The article focuses on the whether or not media broadcasts of cruelty to cattle in Indonesian abattoirs would result in an emotional response by the public that would drive their actions towards live animal export. This will see juts how much the media can have an effect on people and show us just how many people react to seeing news like this.


The second article is " Ethical Issues Concerning the Public Viewing of Media Broadcasts of Animal Cruelty".  This articles academic discipline is also philosophy and humanities.  This article focuses on the effects that video footage of animal cruelty can have on the viewer's mental health. It also discusses how after interviewing 15 people a year after showing footage of animal cruelty, the effects were still present though stronger than others.


The final article is "Pit Bull Panic". This article talks about how people's perceptions of Pit Bulls are not as negative as most people suspect. It talks about how news media coverage of the issues might exaggerate and real threats that come from pit bulls.



Public Response to Media Coverage of Animal Cruelty

Ethical Issues Concerning the Public Viewing of Media Broadcasts of Animal Cruelty

Pit Bull Panic.



About the author

I'm Brianna "Amanda" McCulloch and i am a Champlain college student. I am currently in my last semester studying in the Social Science program. I enjoy reading and animals. In the future, i would like to be a teacher specifically for little kids who are 5 to 10 years old.