For as long as we can remember, society has taught us about gender. Through a variety of forms of media, we have learnt how men and women should look and behave. Advertisements play a major role in educating society on gender identity. Though this may seem harmless, we tend not to analyze the messages we are told in detail. What is it exactly that we are being taught to think in regards of gender identity? The denim jeans advertisement by Alexander Wang is as example that shows how advertisements corrupt society’s perception of gender identities.