Sex in Ads
by caatgatti on September 11, 2014 - 11:33pm
If we look around ourselves, we will notice the negative images the media advertises. While watching television, while passing by a billboard on the street, while surfing the Internet and while flipping through a simple magazine, we see how media sells sex in advertisements.
In these ads, women usually have the “perfect” body and play a submissive role. The same rule applies for the men; they are usually built and play a more dominant role. If we use clothing advertisements for instance, showing a picture of the clothes alone would be relatively boring. Which is why most of them use half naked, attractive men and women in order to attract the audience. Unfortunately, ads like these attract easy influenced audience such as children and young adolescences. This is a big issue because it makes people feel like they are not good enough. It leads to lower self-esteem, eating disorders, etc. The underlying message is to sell the clothes, although what message is this sending the young people of our generation and the generations to come? It is showing us that women and men must look a certain way and play specific roles in life. It is nearly impossible to just ignore the ads we see, but we have to change our state of mind and not look up to them as an example of who we should be.